Waves Never Die

Founded in Australia, Waves' mission is to provide easy access to hard-to-get and popular sneakers to the community. In addition to providing unique sneakers like Kanye West's Adidas Yeezy, this store also offers streetwear clothing and accessories.

At Waves, our journey began with a passion for sneakers and a relentless drive to turn our obsession into something more. Founded by George Kozma, a security guard with a love for kicks, Waves started as a humble side hustle, with George selling shoes out of our spare bedroom while juggling his day job. Alongside George, Olivia played a pivotal role in filling orders and managing the business, pouring every ounce of profit back into the company's growth. But it wasn't until 2020 that we found our stride. With the onset of the Covid pandemic, in-store shopping came to a halt, and online sales skyrocketed. It was then that we realised the potential to expand beyond sneakers and venture into clothing and apparel. Fast forward four years and Waves has become a popular apparel and sneaker store. Operating out of our third warehouse location, we've come a long way from our spare bedroom beginnings. Amidst the hustle, we've also welcomed two little ones into the family, adding even more joy and inspiration to our journey. Today, we process around 600 orders weekly. We deliver top-notch sneakers, apparel, and accessories to our loyal customers across Australia and beyond.